Privacy Policy
Last updated: 26 October 2026
Who we are
Improve ME Institute ("we", "us") is a tutoring centre at Suite 3016-3017, Building 3, Gold and Diamond Park, Dubai, UAE. Contact: contact@improvemeinstitute.com, +971 4 380 5525.
What this page covers
How we collect, use, store and protect personal data of parents, guardians and students, in line with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
What we collect
- From an enquiry or enrolment: parent or guardian name, email, phone and WhatsApp number; child's name, year group, school, subjects of interest, exam board, any notes you give us; how you heard about us; the area you live in (optional).
- During tutoring: attendance, lesson records, assessment results, progress reports, teacher comments, payments and invoices, signed terms.
- From your visit: pages viewed, device and browser, approximate location, and which advert or website brought you (cookies and similar tools).
- We do not knowingly collect data from children directly. All contact is with the parent or guardian.
Why we use it, and the legal basis
- To reply to your enquiry, book a diagnostic test and run the lessons you sign up for (contract and your request).
- To invoice and take payment, keep financial records and meet legal duties (legal obligation).
- To tell you about your child's progress and send reminders (contract; legitimate interest).
- To send news and offers by email or WhatsApp only where you have agreed; you can stop at any time (consent).
- To measure and improve our advertising and website, including telling Google which enquiries became students (legitimate interest).
Who we share it with
Only service providers who help us run the centre, under contract: our hosting and database providers (Supabase and Vercel, in Europe, Frankfurt); email and messaging (Resend, Mailchimp, WhatsApp); our payment provider (Paymennt); Google (Analytics, Ads, Contacts, Workspace); Zoho and Zapier for forms and automations until they are retired; our accountants. We do not sell personal data. If a provider is outside the UAE, we use contractual safeguards.
Advertising and Google
If you reached us from a Google advert, we may send Google a protected (hashed) version of your email or phone and a record of what happened next (for example "booked a diagnostic" or "enrolled") so Google can show our ads to similar families. You can ask us to stop at any time by emailing contact@improvemeinstitute.com, and we still answer your enquiry.
How long we keep it
Enquiries that do not become students: up to 5 years. Student records: up to 5 years after the student leaves, then deleted or anonymised. Financial records: as the law requires.
Your rights
You can ask to see, correct, export or delete your data, object to marketing, or withdraw consent, by emailing contact@improvemeinstitute.com. We reply within 30 days. You may also complain to the UAE Data Office.
Security
Access is limited by role, passwords and two-step checks, data is encrypted in transit, and staff are trained. No system is perfectly secure; we will tell you and the regulator if a breach affects you, as the law requires.
Changes
We will update this page and its date when practice changes.