The Three Core Approaches
- Biological Approach — neurotransmitters (serotonin, dopamine, acetylcholine) and their role in behaviour, hormones and pheromones, genetics and behaviour (twin studies, adoption studies, MAOA gene), evolution and behaviour (natural selection, mate choice), the brain and behaviour (localisation, neuroplasticity, techniques for studying the brain — fMRI, EEG, lesion studies)
- Cognitive Approach — cognitive processing (schema theory, dual processing), models of memory (multi-store model, working memory model), thinking and decision making (System 1 and 2, heuristics and biases, Kahneman), emotion and cognition (flashbulb memories, mood-congruent memory), cognitive development (Piaget's stages, Vygotsky's ZPD, theory of mind)
- Sociocultural Approach — the individual and the group (social identity theory, social cognitive theory, stereotypes, prejudice, discrimination), cultural origins of behaviour (Hofstede's dimensions, cultural norms, acculturation, Berry's acculturation framework), cultural influences on individual behaviour (bystander effect, conformity, obedience, social learning)